In National Advertising First, Stove Top Stuffing Warms Up Chicago Streets This Winter
Kraft is one of the first business to put it's money to good public service use while achieving a superb marketing program! If more companies would use this type of business model Americans would be more receptive to helping them out!
Stove Top Campaign Takes the 'Bah-Humbug' Out of Holiday Shopping with Heated Bus Shelters and Delicious Stuffing Samples
In a national advertising first, Stove Top Stuffing is warming up Chicagoans this December by heating 10 bus shelters throughout the Windy City's high-traffic commuter and shopping areas to help busy consumers keep cozy throughout the hustle and bustle of the holiday season.
The month-long campaign represents the first time that heat has been used in bus shelter advertising, and is part of a larger integrated Stove Top campaign to warm up Chicagoans that also includes print ads in more than 50 bus shelters and street sampling of new Stove Top Quick Cups instant stuffing.
"Stove Top Stuffing is all about warming up families with hot, delicious meals when the temperatures drop, and we wanted a stand-out way to demonstrate this to consumers this holiday season," said Stove Top Brand Manager Ellen Thompson.
Warm Up Your Senses
Now through the end of the month, Chicago residents can enjoy a break from the cold under one of 10 bus shelter locations throughout Chicago, including:
-- 16 S. Clark Street (Clark Street & Madison Street) -- 197 N. State Street (State Street & Lake Street) -- 300 N. Michigan Avenue (Michigan Avenue & Wacker Place) -- 431 N. Michigan Avenue (Michigan Avenue & Hubbard Street)* -- 757 N. Michigan Avenue (Michigan Avenue & Chicago Street)* -- 538 W. Madison Street (Madison Street & Clinton Street)* -- 1 E. Washington Avenue (Washington Avenue & State Street)* -- 5 N. Michigan Avenue (Michigan Avenue & Madison Street)* -- 221 N. LaSalle Drive (LaSalle Drive & Haddock Place) -- 533 N. Dearborn Street (Dearborn Street & Grand Street) *Stove Top Quick Cups sampling locations
Spreading the Warmth
To give on-the-go Chicagoans a taste of a home-cooked family favorite, Stove Top will hand out samples of its new Quick Cups instant stuffing at select heated bus shelters during the first three weeks of December, including Dec. 4-7, Dec. 12-14 and Dec. 19-21. Whether you're noshing on holiday leftovers or grabbing a quick lunch at the office, each two-serving Quick Cups provides a warm, flavorful addition to any meal. Just add hot water and heat for up to 60 seconds in the microwave.
Congratulations KRAFT on a GREAT program!
