Hi uru,

The simple answer of this question as I think is the communication about your tech in simple to understand through the media that is more frequently accessed by the target consumers rather then just sticking to internet for promoting the idea.

There arestill many people who are new to this field and they are the people who listen to you if you can expalin them at their level of understanding and corelated examples.

Another way is the SOA- service oriented architecture that might be of some help for you.