you seem to be confident that these changes are only taking place on a corporate side. I fear that this assumption could be a little shortsighted.
How do you propose that advertisers can counteract the rise in public awareness of advertising technologies which were previously operated "under the covers". After all how many people are prepared to stop and talk to marketing or PR enquiries on the high street? when people are given the option they invariably decide to opt-out.
How can the "marketing intelligence industry" tackle this rise in "public awareness"?