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TV Commercials, particularly for special events like the Super Bowl, The Academy Awards or The Olympics, provide a much greater reach (ie., number of people viewing), than any web broadcast. Even a TV broadcast of the evening news will be viewed by many more viewers than most online shows or content.

In addition, though it's yet to become a reality on mass, the prospect of interactive TV advertising, which would enable oredering a pizza directly from a TV ad in football game could bring Internet-like interactivity to TV.

And Bubba's right, the penetration rate for TV in most countries is greater than the Internet's rate of penetration.

 

 

Posted 1 year ago
Uriah was invited by Yedda to answer this question.

 
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