It's not so much 'round about', it's more about what the software is for. Picasa does have some nice editing capabilities, but its main purpose is to catalog and easily manage/view/print/email collections of photos, not provide extensive editing. What you're trying to do is somewhat equivalent of someone creating a letter in Excel. Sure, it can be done, but that's not the intent of the application.
Also, zooming in isn't exactly an editing function anyway. Graphical images (at least the ones you store in Picasa) are 2-dimensional beasts. There is no information about depth and thus no zooming in or out in a sense of how zoom is typically done. You can zoom in and out when getting ready to take a shot, but once you have it - there's no natural zoom in/out ability. There's no information in the image for such action.