John, as I feared you have indeed fallen victim to a fraudulent site masquerading as IncrediMail Ltd.
IncrediMail does not offer any products branded with the year 2007, and it most definently does not and never did advertise "faster downloads" on anywhere on its site. infact, "faster downloads" is the first thing you should look out for in these cases, no self respecting software vendor will deny its clients fast downloads of their products. (It's their #1 marketing priority to give the user the fastest and smoothest download experience of their product so you would start using it)
My advice to you John, is to watch out from these internet "scams" and always make sure you are in the official domain of the software vendor you wish to do business with - in this case www.incredimail.com.
Furthermore I would inquire in my local area how can one file an official complaint against the fraudulent site that indeed deceived you. (supply them with the actual URL of the perpetrator)
In conclusion,
Unfortunately incredimail will not be able to refund you, since it was not the one who received your funds! John, imagine the internet as an actual market! you have to watch out from scamming vendors.
There is a tool that can help you by the Mcafee company - www.siteadvisor.com please install it and learn how to use it to prevent future predicaments.
Sincerely,
Ron Haworth