How does the Go Hamster Go! (Kia Motors' first-ever augmented reality application) help sell cars or deliver any serious business objectives via Social Media? Kia's VP of Marketing, Michael Sprague stated: "Soul's energetic personality is a natural fit for this application and helps keep the vehicle top of mind with fans." He also stated: "With a significant number of Facebook fans, the Kia Soul continues to be popular in the social media space, and we feel that this is the perfect platform to launch such an application as it hits Soul's target demographic in a fun and interactive way."
How should they measure total social media success?
Source:
Kia Motors America Launches 'Go Hamster Go!' Application on Facebook Platform
http://www.wtol.com/Global/story.asp?S=10842298
