HilaG

Is red a good 'Marketing Color'?

I am building a corporate presentation, and I've used red to highlight some key points. A lot of people consider red a warning color, and generally associate with negative things.

A few years back I had heard the opposite - that red is a good color for marketing and has a positive influence,

what do you think?

Answer this question

Topics:

design, red, marketing, color

Posted 2008-04-21T08:56:01Z
1123 views
0 watchers
Reply
Edit

Send to a friend

Watch

Report

poisonedivy

16 answers

6 helpful answers

Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors.

Basically, in North American mainstream culture, the following qualities are associated with color:

Red excitement, strength, sex, passion, speed, danger.

Blue (listed as the most popular color) trust, reliability, belonging, coolness.

Yellow warmth, sunshine, cheer, happiness

Orange playfulness, warmth, vibrant

Green nature, fresh, cool, growth, abundance

Purple royal, spirituality, dignity

Pink soft, sweet, nurture, security

White pure, virginal, clean, youthful, mild.

Black sophistication, elegant, seductive, mystery

Gold prestige, expensive

Silver prestige, cold, scientific

Posted 2008-04-21T14:18:29Z

In reply to HilaG's question