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How are ratings produced?

How are ratings produced? If I am not mistaken once they were done by the phone.Today in the  digital cable age do the cable companies hold the right to monitor your watching habits?


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rating is measured  by "Nielsen Ratings" you can read more about it here
if you like.  In the past they used phone calls to produce the rating, today it's measured by cables, but only families that accepted to be measured.  


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