It is lowered to alleviate credit crunches and spur growth, it is raised when cash and credit are too loose.
Outside of a business/firm, a way to think about monetary policy clearly is as follow:
The economy is experiencing people not spending money (holding it in their bank accounts). To get people to spend or invest, interest rates are lowered. Households then realize that by holding cash, they are losing opportunities to earn greater interest by investing.
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The economy is experiencing a huge surge of cash and credit flood. It's depreciating markets, and cash/credit is so cheap, that all value is being wasted, with defaults, and bubble markets are appearing due to everyone getting caught up in fads.
So the central bank raises interest rates so that households will be more attracted to hold their cash in bank accounts due to the rising interest rates.
Businesses, to get investments, would need to beat what people get in their accounts, so they have to demonstrate value for money.
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Right now, the Fed is actually lowering interest rates, which is what most economists see as enabling the continuing housing bubble. It is the opposite of where interest rates should be going.