What are the options for self-publishing, advantages and disadvantages?

What are the options for self-publishing and the advantages and disadvantages of these? I'm thinking of beginning my own publishing company, but I'm not sure what would be most beneficial or what I should take into account.

Options I've considered are: Publish e-Books, and do so through Lulu or iUniverse, or a similar company; Publish through Lulu or some other site and sell the print version; Put my own name on a publishing company and either publish books Print On Demand or via some sort of e-Book software and sell them from my site or via Amazon, etc.

I'll take any helpful ideas, because seeing all of the options from people more knowledgeable about publishing and marketing their books online will help me. Thanks!


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Rock
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While self-publishing is definitely cheaper you should keep in mind that you will have to do all the running and liaison work yourself (typesetting, getting a printer and binder). A publisher will also handle the publicity and marketing since he knows the specific market for your book. If you have the time self-publishing is cheaper but you need the time and the connections.
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Did Yedda Help you or cause you more span ham?
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Donna Lynne
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Wink  Headphones: you can listen to music you like or keep other noise out.

I stumbled across this and although it is not an answer to your question, i am hooking in to follow the subject. Good luck on your venture-I, too, am on to new ad(ventures)
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I have a manuscript I would like published and have looked at the different options, and it seems to me that self-publishing in any form could well be shooting yourself in the foot as it more or less is an admission to not being good enough to be accepted by a publisher or a literary agent. Would be great if I was wrong.
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