Today, as online selling continues to explode, new opportunities have emerged for businesses, large and small, to increase sales and profits beyond the auction format and eBay. These sales and newly acquired customers come via public and private marketplaces, through company-owned websites and from traditional brick & mortar locations. As an industry software leader, Marketworks has anticipated this growth and broadened the scope of its infrastructure to include multi-channel selling capabilities, creative and marketing services, and channel outsourcing. Seizing new growth opportunities within the market propelled the name change to Marketworks, reports Peters, who is also the founder of the company.
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