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A:
  1. Customizable web-pages.
  2. A social approach that puts the control of development and site expansion in the hands of the users.
  3. A faster and somewhat effective way (everything is relative) to find out interests by using Tags.

Those aforementioned are just part of the uniqeness of the Web 2.0 mechanics.

If you really want to know more, I suggest you look at ->  http://en.wikipedia.org/wiki/Web_2.0

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