There are a few guidelines that can help when trying to market using web 2.0 sites.

• First of all remember that it's all about a community. You have to participate in a way that makes people feel they benefit form the experience.
• No aggressive marketing techniques. people can smell a marketing rat from a mile away and they won't appreciate it.
• Don't block critics. Accept criticism as part of the game and learn form it.

• Be prepared for a lot of work. It isn't easy maintaining a social network.