What could be reasonable CTR and PPC to be used in a Internet startup business plan?
I'm in the process of initiating an Internet startup in the domain of travel, and I wonder what numbers I can use in my business plan for sponsored links.
Thanks for any help.
Hi Gil
I would use two approaches - One optimistic and one pessimistic in both CPR and PPC
And the PPC should be 1$/5$ accordingly - more then 5 would have to be based on prices in very similar applications - assuming there are none, I wouldn't price it for more then 5$.
The CTR rate I would use will be 5%/10% at most - from the same reasons.
You can see the Youtube potential was estimated at CPM for 15$
I would take a humble approach...
Boaz
The search for people who can answer your question continues for as long as needed - until you find the answer you were looking for.
When an answer is posted by someone who was invited (byYedda or by yourself) to answer your question, their answer is marked with a yellow "invited by Yedda".
To be invited to answer other people's questions in your areas of knowledge and interest, be sure to list your favorite topics:
» My Settings › My Topics.
Of course, the more helpful your answers are, the more likely you are to be invited to future questions...
Got an answer for GilRuda? Would you like to comment on the posted answers, or vote for the one which you think is the best?
Sign up for a free account, or sign in (if you're already a member).
Other people asked questions on similar topics, check out the answers they received:
Other people asked questions on various topics, and are still waiting for answer. Would be great if you can take a sec and answer them
