Are there individualized print magazines, personally tailored to your choice?

Are there examples for publishers that allowed readers to edit their magazine into an "individual" magazine?


What I mean by that is: Are there individualized printed magazines that contain only articles you selected (or articles on subject matters you selected) and is then printed, so that you would get an individual copy, probably no one else is getting?


I find this to be an option that could become a reality with digital printing, shouldn't it?


Thanks for your help, Bjoern


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That's a bid of an odd one, and there are no companies that I know of currently doing that.

 

Are you suggesting that instead of having one magazine for lets say football and one magazine for fishing, you would combine magazines based on each individuals preferences? If not then I don't see how you would go about letting someone choose specific articles to have in there magazine. Unless you mean they could choose what articles NOT to have in the magazine just before print and then they would only be paying for the paper they wanted to read?

 

In order for this to work the publishers would have to set a time of the week or month to stop adding articles and then give another week or so to allow individuals to sift through the articles and decide what they don't want to read. I guess they would do that on the internet. 


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you enjoy the possibility to select some sections of a magazin or a newspaper and get it via email directly to your mail box. no news.

this is called in old marketing " mass customerisation".

apart from this,you miss some consumer benefits as "get somthing new" , cause you sorted it out already.


 


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