If your in your golden years that means your eligible for Medicare.

A colonoscopy is covered by Medicare. They pay 80% and you pay the other 20%. If you have a secondary insurance they may even pick up the 20%.

Better to look at what kind of insurance you do have than try to contact CBS and argue your rights with them. You know you will never win that argument nor will you be able to afford the lawyer & court fees & fines when they sue you. Turn around is fair play.

It would be cheaper to just pay for a colonoscopy or sigmoidoscopy. By the time the issue would be settled assuming you did win you could have died of colon cancer; Chron's disease; Sprue; or some other intestinal ailment. Why wait that long.

Besides, you would not enjoy the prep and would feel like you would rather have lost the contest. (I know that for certain cause I had one.)

Think of all the money you would save by not going on a shopping spree in NYC. You could buy lots of colonoscopies or sigmoidoscopies with that. But, you wouldn't want more than one after having the first one and you can bank on that.