It's a weight loss program based on eating a balanced diet, energization exercises, meditation, and NLP (neuro linguistic programming). It focuses on how to control your cravings and the importance of building muscle. The food choices are based on whole foods that contain high levels of beneficial phytonurients, antioxidants, vitamins, and minerals. It's also been called the popeye diet because your supposed to try and eat some spinach every day. You should read the book, it's on the website.