What content would you like to receive on your cell phone - input please!

We have just launched a new service in Canada with the intention to limit the amount of spam broadcast to mobile phones.  It is popular in Europe, but not North America - called Proximity Marketing   We are trying to make sure this is NOT SPAM.  There is relevant content that people would like to recieve on their phones (games, applications, coupons, etc.) Can you tell me some ways that you would be open to recieving information on your cell phone (once you've been asked permission of course) and what content would be relevant to you.  Thanks!


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