Who invented the snickers candy bar?

Snickers is a chocolate bar made by Mars, Incorporated . It consists of peanut butter nougat topped with roasted peanuts and caramel covered with milk chocolate .[1] Snickers is the best selling candy bar of all time and has annual global sales of US$2 billion. [2]

The original Snickers was formerly sold as Marathon in the UK and Ireland .[3] More recently, Snickers Marathon branded nutrition bars have been sold in some markets.[4]

In the 1930s , the Mars family introduced its second brand, Snickers, named after one of their favorite horses.[1] It is made by forming a nougat center into large slabs, which are cut to size once the caramel and peanuts have been added. After the centers are formed, they are coated with milk chocolate. The completed bars are inspected, wrapped, and packed for shipment. The candy bar was first sold in the United States for twenty cents.

From 1949 to 1952 , Snickers was a sponsor of The Howdy Doody Show . The "fun size" bar was introduced in 1968, and the following decades saw more Snickers varieties introduced. Snickers were particularly popular among movie-goers during the 1970s and early 1980s , outselling some of its important competitors at movie theaters[citation needed ] .

In the early 2000s, deep fried candy bars (including Snickers, and Mars bars ) became popular at U.S. state fairs and in pubs around the U.K. [citation needed ] and Australia , although they had been a local specialty in some North of England and Scottish fish and chip shops since at least the mid-1990s[5] in spite of containing over 850 calories per bar when prepared in this fashion. [6]

In 2006, the UK Food Commission highlighted celebrity chef Antony Worrall Thompson 's "Snickers pie"[7] , which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday program some two years earlier and the chef described it as an occasional treat only.[8]