Brands are only important to narrow minded people who believe that name brands make the person. Some people feel if it’s not a brand name that they will be looked down on and unfortunately for some, they will be. Me personally, I don’t dress up very often, but when I do, I like to look nice and feel comfortable with what I’m wearing. I will not spend a ridiculous amount of money on clothing no matter who made it. I will say that I feel good when I do find a big name item for a nice price, but I would never turn down clothing that has some name that I never heard of. Like I said, as long as I like it. When it comes to food, I have many staples that have to be of a particular brand. Reason being, I’m used to certain foods. Some foods I will not compromise on, after all we’re talking taste buds.