Avon is a nice line of makeup/skincare products, only I don't think it's the very best, by any means......they have some excellent products......the price range is what appeals to most women.....I am a retired makeup artist and had ladies bring in Avon products for me to see in my classes......they are ok, but as I said, only for certain things..........as for what would make "America buy more of it" I have NO idea; special sales, etc,? who knows???