In most cities there are "discount" funeral homes. Normally, no fuss or up selling. Most or these funeral homes sell burial insurance or pre-need accounts. Be sure to find out if the firm is affiliated or a satellite of a with a reputable Funeral Home. If not, there have been many cases of "fly by night" operations, where the owner/manager takes the money a flees.
EXAMPLE -
In Las Vegas, Nevada, a very large and the most reputable Funeral Home is Palm Moetuary. They also have a "discount firm" with a different name. The prices are less but the service is superb.