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Working with Designers (Web or Graphic)

If you've ever worked with a Professional Graphic or Web Designer, if any, what were the main problem areas you experienced?



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I am a professional graphic designer and the number one problem area is communication. It is the graphic artist’s responsibility to ask as many questions as is necessary to gain a complete visualization of what the client actually wants the final product to look like. This will lead to reversions, complications and nothing but frustration for both people.

BE SURE to have an idea of what you want before you search for a designer. It doesn't need to be an exact description, but make sure to you have a general idea, and the designer should figure out the rest through a short interview. (A larger project might require a lengthy interview, as well as follow-up interviews.) Remember that artists understand "feelings" more than any other terms. Describing a "blue" cover for a book means potentially 4 million different colors, but saying that you want a "cold scary feeling" will limit the choices greatly.

Often times, the client will tell us that we have "freedom" in certain aspects and this almost always leads to complications. I've learned many times in the past that the client’s idea of "freedom" seldom reflects the artist's interpretation of "freedom." Anytime a client gives me any "freedom" I usually take this as that they haven't thought about it enough and I'll ask questions until I get enough information to figure out what they want. Even if they don't like it later, they can't say that's not what they wanted because they are the ones that said it.

Also, be sure to find an artist that has a portfolio and pricing policy that suits you. After you hire him ask for comps. Comps are speculative pre-work composite layouts that the artist will use to design the finished product. It might cost a little more at first but it will ensure that you have a better idea of the finished product. Some artists will do free comp work if the project is big enough and you've signed a contract stating that you will hire them for the work.

Beware of artists that do comps for free without contracts. These artists typically do not uphold the ethical considerations of graphic design. They are usually desperate for work (which should tell you something) but also will cut any and all corners to get the job done. They typically work with the approach that quantity over quality. I once had a client that used one of these types and got sued. His website not only used copywritten images without consent of the holder, but also used design elements from another site.  He not only had to hire a lawyer to fight that and pay damages to the other company, but also had to hire me to remake his website. Again, it's not worth it.

One final note, look at the artist's portfolio and ask for references. Take into consideration that the bigger the project, the larger the list of references. Also, a good graphic designer will let you talk more than he/she does and typically, if you are not talking, the designer will be asking questions.
 
NOTE: I've owned a graphic design company for 9 years and all this information is based on my experience. However, I might be wrong.


Posted 2 years ago ( permalink )
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arz
2 thumbs up

as a Professional designer, i can name a few:

1-choosing the designer!

2-giving the designer a proper breef

 


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63 thumbs up

1. As detailed as the brief can be - the better - and make sure it is written.2. Be sure you know exactly what you need\want, before you write the brief.3. "One voice, one mouth", as a former designer, one of the most difficult problems I encounter, were working with more then one person in the organization, I was given a cal from the Marketing department, then had to fix things up to adjust to the taste of the CEO, and finally, the CFO decided he does not have the budget… a point is made.

 


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4 thumbs up

I am having a horrible time right now with a graphic designer on a project I am doing. She takes FOREVER to make small changes and doesn't reply to email unless I can get her on the phone. 

Reply to customers ASAP and don't make up excuses like "I thought I sent you those changes" or "I sent it to the wrong address and it bounced back". If you are too busy ot take on their project, they will appreciate your telling them the truth. Word of mouth is the best advertising!


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13 thumbs up

Bird Doctor
Keeping it crunk since 2002.

Along the lines of what cl0ney said, I would suggest you read

this article.

Posted 2 years ago ( permalink )
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