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Working with Designers (Web or Graphic)

If you've ever worked with a Professional Graphic or Web Designer, if any, what were the main problem areas you experienced?



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I am a professional graphic designer and the number one problem area is communication. It is the graphic artist’s responsibility to ask as many questions as is necessary to gain a complete visualization of what the client actually wants the final product to look like. This will lead to reversions, complications and nothing but frustration for both people.

BE SURE to have an idea of what you want before you search for a designer. It doesn't need to be an exact description, but make sure to you have a general idea, and the designer should figure out the rest through a short interview. (A larger project might require a lengthy interview, as well as follow-up interviews.) Remember that artists understand "feelings" more than any other terms. Describing a "blue" cover for a book means potentially 4 million different colors, but saying that you want a "cold scary feeling" will limit the choices greatly.

Often times, the client will tell us that we have "freedom" in certain aspects and this almost always leads to complications. I've learned many times in the past that the client’s idea of "freedom" seldom reflects the artist's interpretation of "freedom." Anytime a client gives me any "freedom" I usually take this as that they haven't thought about it enough and I'll ask questions until I get enough information to figure out what they want. Even if they don't like it later, they can't say that's not what they wanted because they are the ones that said it.

Also, be sure to find an artist that has a portfolio and pricing policy that suits you. After you hire him ask for comps. Comps are speculative pre-work composite layouts that the artist will use to design the finished product. It might cost a little more at first but it will ensure that you have a better idea of the finished product. Some artists will do free comp work if the project is big enough and you've signed a contract stating that you will hire them for the work.

Beware of artists that do comps for free without contracts. These artists typically do not uphold the ethical considerations of graphic design. They are usually desperate for work (which should tell you something) but also will cut any and all corners to get the job done. They typically work with the approach that quantity over quality. I once had a client that used one of these types and got sued. His website not only used copywritten images without consent of the holder, but also used design elements from another site.  He not only had to hire a lawyer to fight that and pay damages to the other company, but also had to hire me to remake his website. Again, it's not worth it.

One final note, look at the artist's portfolio and ask for references. Take into consideration that the bigger the project, the larger the list of references. Also, a good graphic designer will let you talk more than he/she does and typically, if you are not talking, the designer will be asking questions.
 
NOTE: I've owned a graphic design company for 9 years and all this information is based on my experience. However, I might be wrong.


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c10ey,

<< Comps are speculative pre-work composite layouts that the artist will use to design the finished product. It might cost a little more at first but it will ensure that you have a better idea of the finished product. Some artists will do free comp work if the project is big enough and you've signed a contract stating that you will hire them for the work.

I agree with most of what you said except for the above statement. It doesn't really make sense.

"Comps are speculative pre-work composite layouts"  "It might cost a little more at first" "big enough and you've signed a contract stating that you will hire them"

'Speculation' is working on the speculation of getting something in return. If there is a contract and the client has hired the designer, it's not speculation.

When you hire a professional designer, in the contract there are x amount of designs included. Unless they've requested more, I usually include three.

They are not free, they are a part of the design package. Someone has to pay for the design and I'm not a charity.

The client picks one, asks for a few adjustments, then the designer tweaks that one x amount of times (also agreed in the contract).

For a web design, the design is then coded. For print, the design, once signed off, is prepared for press.

 


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That's not correct. The root of "speculative" is speculate.

Definition of speculate:

Talk over conjecturally, or review in an idle or casual way and with an element of doubt or without sufficient reason to reach a conclusion.

This has nothing to do with "getting something in return." It's simply a speculation (or pre-conception) of what the final product will look like.

On another note: On larger projects it's included in the estimate. In fact, you've already said it; that you include three. Part of this is that it doesn't matter if it takes you 2 hours of 20 hours to finish the specs, you know that the final product will pay for the time spent on the specs. You are not charging by the hour for the specs. On smaller projects, however, you might charge hourly rates.  This is what I am saying. They are included free as part of the contract. The contract being a legally binding document ensuring that you will be paid for the design.

Finally, my spec work is nowhere near finished. Often times, it'll be a hand-drawn sketch or an illustrator/photoshop document that's been rudimentally put together to show the layout, feel and flow of the final work. I rarely touch the specs after the client approves, with exception to a print-out that is made for reference.

 


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cat,

I don't understand why you are asking the question if you are a designer.

If you are not talking to your clients about your performance that you are missing out. Every designer is different and has his/her own flaws. If you are asking for that reason, then your wasting your time. You should be asking your clients.


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"That's not correct. The root of "speculative" is speculate."

What country are you in? In the US, Australia. SE Asia and the UK, in the design industry working on speculation means working on the speculation of getting something of value in return.

Google 'working on speculation design' and you'll see what I mean.

 


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