Windows Live

Why is Microsoft turning Windows into "Live"?


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  • # Posted 2 years ago
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clavin.newman
51 answers
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"Hello, Newman."

"Hello, Jerry."

In announcing Windows Live and Office Live, Bill Gates stated that Microsoft was entering the "live era."  The idea appears to be that Microsoft services would allow "live" collaboration.  You can read about the "Live" announcement

here.
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jaselan
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The web based "Live" services are to compete with their [analogous] offerings from Yahoo! and Google [and other players in the SaaS space]. E-mail example; Google [Gmail], Yahoo! [Y! Mail], Microsoft ['Windows' Live Mail]. Social Network example; Google [Orkut], Yahoo! [Y! 360], Microsoft ['Windows' Live Spaces], "independent" player [MySpace].... It's not Windows that is being turned into "Live", but the former Microsoft web based services [i.e. Hotmail] and the MSN branded services, that are being brought up to par [thanks to Ray Ozzie] and rebranded as "Live" [to indicate that they are "on demand", or SaaS]. The "Windows" moniker is a huge brand, and has been incorporated into Microsoft's web based offerings in order to gain market share, as it is highly recognizable, even to those who are new to computing....
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