No, some men do watch soaps. Over the years I've tuned in now and then to a few, just to catch up. I think it's just that women like the day to day story, whereas men only look once in a while to see who died and who's screwing who. As far as negative effects, well, my grandma watched As the World Turns for probably 40 years evbery day, and she was one of the finest people I ever knew. She just enjoyed it.
