I am looking for up to date research, articles or case studies on strategies for entering the Chinese and Indian markets. Any pointers?
There is a large quantity of material on the subject: the best idea would be to get into a library of any university and in the MBA part you will find journals and books on this subject.
Here are some articles:
http://www.phptr.com/articles/article.asp?p=101588&seqNum=3&rl=1
http://imediaconnection.com/content/9064.asp
http://www.nitibhan.com/perspective/2006/01/design_thinking.html
Depending on the industry you are looking at McKinsey Quarterly would have several articles. Search with your specific requirements on their website -
http://www.mckinseyquarterly.com/
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