Alot of it has to do with showcasing the products for sell. angle of the camera, lighting and various other factors go into product selection and photography. It is all about the end result, the sell. Also the cigar box is made only to hold a cetian amount of cigars 25, 50, 100, ect. The bigger the Box or in most cases a humidor sizes and styles vary, depending on what you want. If you are loking for some kind of special container, box, or humidor, I suggest that you might make a few calls to the companies that have them and simply ask them, or tell them what exactly you are looking for. You might be supprised of just how helpful they are.