Money, what else. Imagine the ratings if, once the cup is decided,everybody marched into the clubhouse and got drunk in the final hour! Actually, I'd love to see the sponsors sizzling, but sponsors don't like tv types getting cocked until they're are off the air. Fuzzy Zoeller, Jimmy the Greek, Joe Namath, Howard Cosell, et al paid a heavy price for acting like guys will on camera.
