simple answer. Plasma go for panasonic or LG. Cons-bad glare and possible burn in. technology has cut down on burn in but it is still possible. Pros- Great for movies and sports. no motion blurring. Panasonic has 100,000 viewing hours at 8 hours a day. thats a lot of years. LCD- samsung, sony, LG Cons blurring in fast motion, like sports or movies. Pros- no glare unless getting a samsung, cheap. Go with samsung or sony 120hz tvs let me know if you want to know more about them.