If it's not fun, you're doing it wrong.
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Professor Snotsengabber, a charter member of S.N.O.T.S.
No one if they lose. They are taking a risk on their judgement about the success of any individual case. These lawyers usually don't take losing cases, or frivilous lawsuits.
Of course, when they win a case, they get up to 33% of the judgement.