This is very easy to answer: They can start reporting the news instead of becoming the news. They can stop fighting the politicians and just report what they do. The newspapers can create a product that people actually want instead of constantly writing about Stupid Celebrities, Trashy Politicians and Overly Pampered Sports Stars.
They can humble themselves to the fundamentals of thier craft instead of lusting for fame, the "Big Story" and oh yes, more money then they are worth.
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