The New Fiat 500

Fiat will start selling the New 500 in July. Are they going to market it as a cheap, basic car (to rival the Ford Ka, for example), or as a more upmarket Mini rival?


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  • # Posted 2 years ago
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It’s clear that Fiat’s marketing strategy for this model is heavily influenced by BMW’s revived Mini Cooper and we’re sure the new 500 will steal some of its limelight.
Posted 2 years ago ( permalink )
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