Do like the Coca-Cola Company and have the title everywhere.In the first year of my 2nd book I had over 45 book signings.Do not just sign at book stores.Go anywhere.When I say anywhere I mean it.I have had signings at; coffee shops,grocery and department stores front door, winery and especially intourists traveled restaurants, a pharmacy in the parks where mamas roll their strollers,even a nursery...........
(You get the idea, go anywhere that there is a confluence or group.)
Good luck.