Sante J. Achille Search Engine and Web Marketing Consulting Services blog.achille.name
Better to keep your mouth shut and be thought a fool than to open it and remove all doubt ...
Hi,
IMHO you need to view Social Media as an additional effort which only indirectly can add additional drive to your rankings. With SEO you tune your website and make it just right for the search engines to crawl and index you, Your reputation and authority will be the key factors in obtaining good rankings. Social Media can play a role, increasing your popularity with the crowds ... now having said that you understand that SM isn't an appropriate media to use for all industries and markets and you need to be careful before pumping money into SM
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