Website marketing is to sell your website, Internet has proved to be one of the fastest of all. Online visibility of your website so that when user search in search engine for related services or product user should be able to find you and then get relevant information so that user sticks to your website.
You need to increase visitors to your website and stimulate traffic, I mean you need a right Search Engine Strategies:
Write a Keyword-Rich Page Title
Write a Description META Tag
Include Your Keywords in Headers (H1, H2, H3)
Position Your Keywords in the First Paragraph of Your Body Text
Include Descriptive Keywords in the ALT Attribute of Image Tags
Use Keywords in Hyperlinks
Make Your Navigation System Search Engine Friendly
Create a Site Map
Develop Webpages Focused on Each Your Target Keywords
Fine-tune with Careful Search Engine Optimization
Promote Your Local Business on the Internet
Promote Your Video, Images, and Audio Content
Linking Strategies
Submit Your Site to Key Directories
Submit Your Site to Trade Organization Sites and Specialized Directories
Request Reciprocal Links
Write Articles for Others to Use in Websites and Newsletters
Issue News Releases
Social Media
Begin a Business Blog
Become Part of a Social Media Community
Promote Your Site in Online Forums and Discussion Lists by giving right answers
Ask Visitors to Bookmark Your Site
Traditional Strategies
Include Your URL on Stationery, Cards, and Literature
Promote using traditional media
Develop a Free Service
E-Mail Strategies
Install a "Signature" in your E-Mail Program
Publish an E-Mail Newsletter
Aggressively Ask for E-Mail Sign-ups
Send Transactional and Reminder E-Mails
Send Offers to Your Visitors and Customers
Announce a Contest
Devise Viral Marketing Promotion Techniques
Paid Advertising Strategies
Begin an Affiliate Program
Purchase Pay Per Click (PPC) ads with Google AdWords
List Your Products with Shopping Comparison Bots and Auction Sites
Rent targeted, commercial e-mail lists