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Originated from
Visit London

HEIDI May: laundrybird

Asked about “Dr Martens Pop Up Shop in Old Spitalfields Market - Visit London”

Marketing for student uni project

I'm doing a marketing report about creating a new concept store and I'm trying to establish if a limited edition shop is going to be a more successful marketing tool.

Is the 'pop up' shop idea going to be a perminant feature and how do you rate it's success so far?

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Topics:

london, education & reference, limited edition

Posted 2009-10-26T19:52:31Z
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Danfan

12 answers

2 helpful answers

Pop up shops seem to be really popular in London, especially in the last 12 months. They must be successful because more and more of them seem to be popping up all over London. I like Visit London's shop news section which often features new pop up shops http://www.visitlondon.com/attractions/shopping/london-shopping-news/

Posted 2009-10-27T14:57:11Z

In reply to HEIDI May: laundrybird's question