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Asked about “marketing data”

Marketing data

what does marketing and demographic data mean when it has to do with Starbucks?


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Love is the battery of life....

Hi Heather,
Marketing has much to do with demography (specially at Starbucks): If you know more about your potential customers, their income, their taste, their needs, their preferenceds, their favorite music, free hours, etc...... you'll be able to offer more (directly to what they want / need / require) and by doing so you'll see the resilts in the bottom line.  
Best regards,
Posted 2009-10-15T22:51:57Z
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essentially they are looking to show their ads to people who will buy their product - people with money to spend, etc.
Posted 2009-10-16T21:26:56Z
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