Yeah, it is hard to target ares on your body to lose fat or weight. the pills, diets, etc may or may not work. resistance or extreme cardio workouts will do it but you will lose fat everywhere. I hate to say it but the P90x workout is focused on that. working out many different parts of your body to become cut or lean.
I am going to start it and see what happens or the tummy tuck is a popular and quick method o rid the fat.