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Hidden messages in TV commercials

What are the methods for implanting hidden messages in TV commercials?


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I was late for work this morning, because I got stuck in Zeno's paradox.

The method that was used to advertise coca cola (as Ben mentioned in his answer) is called subliminal advertising, and some people claim that it is still being used. You can read a bit more about it (if you have the patience) at this link

The method of displaying a product in a film or TV show is called product placement, and it is very common. In many cases, the producers of the film approach a company to sponsor their film, in return for showing the characters in the film using the product.
Posted 2006-07-05T10:27:42Z
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actually, the hidden messages are in the shows/movies themselves, rather than in the commercials.

One method I know of is inserting a single frame of the product. Coca Cola used it a while ago in theathers.

During the playback of the movie they pasted a single frame of a bottle of coke - you are exposed to it for only 1/24 of a second. this enters your sub-conscience, and sales of coke bottles skyrocketed.

this method is illegal nowadays.

today people just advertise the product. in the movie "Ace Ventora - pet detective 2", Ace drives through Africa and sees a big "Subway" sign.

Posted 2006-07-05T07:33:52Z
benklinger was invited by Yedda to answer this question.

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These have become illegal over the past few years, and are banned in most countries.
Posted 2008-09-26T19:07:26Z
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