1. A market for a special kind of product that may not have many buyers A) Niche market B) Captive market C) Closed market D) Luxury market 2. A breakdown in health due to stress and overwork A) Burnout B) Burn off C) Burn up 3. Money lent to someone so that they can start a new business A) Star-up B) Human capital C) Venture capital D) Working capital 4. An amount of money owed by a business to a supplier or leader A) Loss B) Liability C) Credit D) Loan 5. When a company’s top executives buy the company they work for A) Takeover B) MBO C) LBO D) Integration 6. A business that is a single unit from a legal point of view A) Synergy B) Integration C) Entity D) Cost centre 7. Something that must be done according to law or rule A) Compatible B) Complementary C) Comparable D) Compulsory 8. When price or value of stocks and shares drop A) Failure B) Pitfall C) Downturn D) Loss 9. An organization’s different costs and the way they are related to each other A) Cost structure B) Cost savings C) Cost efficiency D) Cost base 10. A group of customers that share similar characteristics, such as age, social class, interests, etc. A) End-users B) Regular customers C) Market share D) Market segment 11. The right combination of products offered by a company, each one well positioned for the market it is in. A) Strategic marketing B) Mass marketing C) Marketing mix D) Product mixture 12. A person or organization that helps to arrange business deals between other people. A) Intermediate B) Intermediary C) Intermediator D) interlocutor
