I'll try to make it as short as possible:
- The metaphore of Guerrilla was given to this mean of advertising for its camouflaged characteristics. The common passer-by doesn't even know that he watched an advertisement, and still, somewhere in his or her subconscious there's an initial impression of the product.
- Guerrilla advertisement is part of ambient media therefore it's not comparable.
- I don't know why it would work but I do know what Sigmund Freud would have thought about it: We are driven by our subconscious (unconscious according to Freud's terms). Any message or piece of information that was received in that level will have far more influence than a conscious one.
- Nothing like a good and short brand name that put down roots in the subconscious.
- According to my point of view it would work best for daily consumed products. I wouldn't try to market a new neighborhood in that way.
- If I had to choose one word for describing the campaigns, Economical would be the last. Very expensive, demands first class experts in psychology and advertising.
-I believe that along with the development of Cognitive psychology research and technology Guerrilla advertising will become much more common than it is today.
-If you had a good campaign the return of investments will be worthy.