Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given then to explore the power they have to change it. Impossible is nothing.
Yes, I think that the more options individuals and companies are given to be environmentally friendly and aware, the more educated and aware people will become on a regular basis. This is the idea.... to keep this train of thought in every day of people's lives. That is the only way we will begin to behave better and protect our earth.