What is Google's effective CPM for their search traffic on google.com?
Sante J. AchilleSearch Engine and Web Marketing Consulting ServicesEmail: sante@achille.name blog.achille.nameblog.achille.name
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I'm not an expert on PPC issues although I do run small campaigns for Clients. I think you might find interesting this article from ClickZ
www.clickz.com/showPage.html?page=1456201
Hope this helps,
Santehttp://blog.achille.name/
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Well, that should be easy to calculate, since Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers.
This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search.
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