What is Google global strategy ?

at this stage mainly selling more ads in local languages.

initially they made an effort to localize the google search screen to many local languages, but now that they need to sustain growth, they are openning up offices everywhere with a clear focus on selling ads.

Develop and distribute all the framework components that will help some day Google to kill Microsoft

This is an interesting question (I am getting addicted to Yedda - bad for business).

Before one can answer, you need to understand google's positioning and what their core competencies are. In my view, there are only a handful of truelly global growth companies right now. The two top ones are Google and ebay. Zopa could be another, and so could be ebdex Document Exchange (we just started and need VC funding if we are to make any impact). But Google and ebay are based on B2C and C2C models. Microsoft, Oracle, SAP: these are great companies but cannot match the year-on-year growth achieved by Google and ebay. Stock valuations reflect the investor sentiment.

What is google's core competency? Collecting data and providing an easier way to access that data for the mass. In this process, they have expanded in to data related areas such as on line calendars, spreadsheets, google mail, etc etc. I believe they will continue this route until clear business strategy evolves. Yes, they are also positioning themselves against Microsoft in some fields, especially in the SME and SOHO arena. But it will take time to make any significant impact.

But it is the data that google is after. Data leads to knowledge. Data mining can create new business opportunities such as in the areas of business intelligence and reporting. Google also has a problem as they continue to serve both consumers and businesses. Both have different values and needs. So, they need to also achieve a balance.

Blogs are also getting better rankings on google searches than traditional static web pages. Will google permit this for long, time will tell!

There could also be further consolidation in the market place. 

Google is also becoming a key player in web2.0 arena with acquisition of blogger and videos know challenging youtube, etc.

time for me to get the hell out of Yedda and to the real world.  

Its going to be hard to compete with a long answer like that Ranaweeram's, but I'll give it a shot.

•  Ads. Ads. Ads. Google's major source of revenue of $6.1 billion stems almost entirely from ads.
  

• In order to increase revenue from ads, Google can go in two directions:

• • Create a larger online user base: By investing in different online services (Writely, Picasa), by creating online services (Search, Gmail, GCal, Spreadsheets) and by providing free online storage (Web albums, Page Creator), Google is increasing the amount of pages accessed every day, increasing the ads viewed everyday and making it more attractive for people who want to get word of their product out. Basically, by throwing a multiple products against the wall and seeing what sticks, they increase their target audience. 

• • Spread offline: Google has recently begun to branch out from the internet, primarly through print (trial ads in the Chicago Sun-Times) and radio ("dMarc, which provides an automated system that allows companies to advertise on the radio" -- Wikipedia)

Like any company, Google wants to increase its revenue. By focusing on the global market, it can increase its users and increase ad impressions. However, the diverse approaches it uses allows it to stay flexible enough to focus on other ultimate (and farther) goals, such as creating an online Office replacement or creating an internet-based operating system.

Whoo, that went on longer than I thought it would.