Well you can G yourself out of self admiration but there is more to your question than perhaps you had anticipated - Reputation Management.
Reputation management is very close to G'ing yourself but you do it on a wider scale, setting up feeds on blogsearch, technorati, blogpulse, YAHOO! Search Blog, and bloglines, just to name the most important tools.
If you or your company are active on the web you'll want to know what people are saying ...