Breakfast is the most important meal of the day. Eating heavy breakfast help us make and perform our work better. Demand for payday loans has increased during the recession, and so has the demand for fast food. Despite most fast food places seeing increases in revenue, Wendy’s has decided to cut the breakfast menu from up to 475 of its stores. The company’s CEO says it’s trying to decrease spending by $60 million. Americans are taking out payday loans to cover basic expenses and flocking to dollar menus to save money on food. So it seems strange that Wendy’s would reduce its menu at this point. The company plans to relaunch breakfast service in 2011. The problem I see is that customers will simply go somewhere else for breakfast, and those places will gain customer loyalty while Wendy’s misses out on a portion of the market. To read or comment about this story, visit your <a title="READ Wendy’s Cuts Breakfast | By Your Payday Loans Source" rev="vote-for" href="http://personalmoneystore.com/moneyblog/2009/01/13/wendys-cuts-breakfast-by-your-payday-loans-source/">payday loans</a> source.