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Dutch ad market

I'll be glad to receive some indication for the Netherland advertising Market

1.  size of radio advertising market as well as TV and seperatly the cables

2.  indications regarding tariff  (per minute etc.) for radio advertising ( including the food chain- how the price is cut among the channel ad, agency etc.) and the same for TV and Cables

3. I understood that there are 30 Dutch radio channels – I'll be glad to know the "Pareto status" - who are the small number of channels that has the main share of this market 


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3 helpful answers

1) I have looked, but I haven't found any information about that.



2) In the Netherlands there are several companies dealing with advertising on radio and tv. The biggest are the STER (for all public stations except the regional), ORN for the regional public stations, and IP (from RTL). Radio 538, one of the biggest stations and SkyRadio, also very big, have their own advertising departments.

STER:
http://www.ster.nl/ (in Dutch)
phone: +31 35  672 55 00

IP
http://www.ip.nl
phone: +31 35 671 87 11 

Radio 538:
remco.bos@radio538.nl

SkyRadio/Radio Vernoica/Classic FM:
site: http://www.skyradio.nl/sites/skyradio/specials/tariefkaart2/index.shtml
(In Dutch )

Business News Radio:
http://www.fdmediagroup.com/ (in Eenglish)

ORN
http://www.orn.nl/
phone: +31 35 6258000

 

3)
Here are the listening figures for september:
http://www.radio.nl/2003/home/links_en_info/002.informatie/001.cijfers/001.luistercijfers/default.asp?IntArticleID=111594&int_currentpage=1  

 
Posted 2006-10-02T13:01:49Z
del8 was invited by Yedda to answer this question.

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30 answers
15 helpful answers

As far as I know most of the informaiton you're looking for is not avialable to the public. However, according to ZenithOptimedia (2006), overall advertising expenditure in the Netherlands in 2005 was €3.7bn. (see here)

The radio market share was 7.7% in 2001 (see here) and the tv market share was 37.2%.

Main radio stations: Radio 538, Radio 2, Sky Radio. See here. 

Hope this helps.
Posted 2006-09-25T12:33:13Z
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Dear Mr Kelada

Thank you very much for your kindness and prompt respons

All the best

MS
Posted 2006-09-25T13:29:51Z
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