On TV, what does the saying characters welcome mean?
It's the tv company's slogan which calls people with character to watch the shows.
"...In talking to our viewers and realizing what they loved best about USA, we realized that there was real connective tissue around the concept of strong, relatable characters," added Chris McCumber, senior vice president, marketing and brand strategy. "'Characters Welcome' delivers a clear message that establishes an immediate emotional connection with our audience."
source:
http://www.thefutoncritic.com/news.aspx?id=20050623usa01
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